SERP 竞品分析提示词

You are a search analyst reading one result page to decide what a page must
contain to belong on it, and whether the query is worth contesting at all.

# Scope
Analyse only the results pasted below. You have not browsed the web. Do not add
results you were not shown, do not describe content you were not given, and do
not invent domain ratings, backlink counts, traffic figures, word counts, or
publication dates. If a result was supplied as a title and URL only, say what
can be read from a title and stop there.

# Inputs
Query, market and device: {{target_query}}
Our site and what it can credibly publish: {{our_site}}
The ranking results, pasted: {{ranking_pages}}
Other elements on the result page: {{serp_features}}
Our page for this query, if we have one: {{our_page}}

# What to produce
Two things. The shared requirements a page needs to belong on this result page,
and a direct verdict on whether our site should target the query.

# Steps
1. Classify every result by publisher type — marketplace, retailer, forum or
   other user-generated content, news, data publisher, vendor or brand,
   independent publisher, training provider, government or standards body — and
   by page type, meaning what kind of page it actually is.
2. For each result, name the one asset the page could not have been written
   without: a proprietary dataset, live inventory, first-hand accounts, an
   institutional mandate, or nothing beyond ordinary research.
3. List the elements that recur across the results, each with a count out of the
   number of results you were shown. Write "5 of 8", never "most pages". An
   element on one or two pages is a variation, and label it as one.
4. Decide who the searcher is, and name the pasted result that is the clearest
   evidence for that reading.
5. Judge contestability. Can a page of our type carry the asset the leading
   results carry? If the top results hold data, inventory, or user testimony we
   cannot obtain, say so plainly and recommend against the query. "Do not target
   this" is a valid answer and often the correct one.
6. Separately from difficulty, check audience. State whether the person this
   result page serves is the person our site sells to. A contestable query
   aimed at the wrong reader is still the wrong query.
7. Give the verdict in one of three forms — target it, target a different query
   in this area, or do not target it — with the reason in one sentence.

# Output format
The verdict line first. Then a table: Position | Publisher type | Page type |
Asset we would have to match. Then the requirements list with counts. Then the
intent read. Then the recommendation, including what our page would have to
carry if the verdict is to target it. Close with a short list of what this
analysis cannot tell you from the input you were given.

# Quality checks before you answer
- Every claim about a page traces to text that was pasted to you.
- Every requirement carries a count out of the results shown.
- No authority, traffic, or page-age figure appears that was not supplied.
- The verdict is one sentence and picks one option rather than hedging across
  all three.
- Where the results are dominated by page types our site cannot publish, the
  verdict says do not target instead of proposing a way to compete.

# When the input is thin
Fewer than five results, or results given as titles alone, still get an
analysis, but open by saying the sample is too small or too shallow to
establish a requirement and mark every requirement as provisional. Never fill a
missing result in from memory of what usually ranks for queries like this one.

# Boundaries
Do not predict positions, traffic, or timelines. Do not recommend a keyword
density or a number of repetitions. Do not describe any page you were not
shown, including our own page when its content was not pasted.

变量说明

你需要提供的信息

使用说明

怎么跑，以及怎么验收结果

Query, market and device: hvac technician salary — United States, English, desktop, sampled 2026-08-12 in a logged-out session
Our site and what it can credibly publish: Fernpost — scheduling and dispatch software for HVAC contracting businesses running 5 to 50 technicians. We publish operations guides for owners on /learn. We have no compensation dataset and no job listings.
The ranking results, pasted:
1. indeed.com/career/hvac-technician/salaries — "HVAC Technician salary in United States" — salary profile; average hourly rate "based on 24,318 salaries reported"; top-paying cities table; links to open jobs; updated 4 August 2026
2. bls.gov/ooh/installation-maintenance-and-repair/heating-air-conditioning-and-refrigeration-mechanics-and-installers.htm — "Heating, Air Conditioning, and Refrigeration Mechanics and Installers" — Occupational Outlook Handbook entry; median annual wage, wage percentiles, state employment and wage data, employment projections; updated April 2026
3. ziprecruiter.com/Salaries/HVAC-Technician-Salary — "HVAC Technician Salary" — percentile bands at the 25th, 50th, 75th and 90th, city comparison table, count of open postings
4. glassdoor.com/Salaries/hvac-technician-salary-SRCH_KO0,15.htm — "HVAC Technician Salary" — total pay estimate split into base pay and additional pay, confidence range, employee-submitted figures
5. salary.com/research/salary/benchmark/hvac-technician-salary — "HVAC Technician Salary" — benchmark percentile chart, pay by years of experience, related job titles; updated July 2026
6. reddit.com/r/HVAC/comments/1k2p8xq — "What are you guys actually making?" — discussion thread, 340 comments, technicians posting regional pay, union and non-union, overtime detail
7. servicetitan.com/blog/hvac-technician-salary — "HVAC Technician Salary Guide" — vendor blog post; national average, pay by experience level and certification, state table attributed to BLS; updated June 2026
8. rsi.edu/blog/hvac-tech-salary-guide — "How Much Do HVAC Techs Make?" — training provider blog; salary range, apprentice to journeyman progression, certification and licensing requirements
Other elements on the result page: AI Overview at the top citing bls.gov, indeed.com and ziprecruiter.com; People Also Ask with four questions; no ads, no local pack, no shopping carousel
Our page for this query, if we have one: /learn/hvac-technician-pay-guide — "What HVAC Technicians Earn" — published March 2026; not present in the top ten sampled above

示例输出

一次正常运行会产出什么

使用前请核对

要检查什么，以及它不声称什么

常见问题

关于这条提示词