Activation Rate

Activation rate measures how many new sign-ups reach the 'aha moment' -- the point where they first experience the product's core value. A high activation rate indicates that onboarding is effective and the value proposition is clear.

Improving activation often involves reducing friction in the sign-up flow, providing guided tours, and surfacing quick wins early. Even small improvements in activation can compound into significant long-term growth.

Common benchmarks vary by industry. SaaS products typically target 20-40% activation within the first week, while consumer apps aim higher due to lower switching costs.