GenGrowthStrategy
A/B Testing
A/B Testing is a controlled experiment comparing two variants to determine which performs better against a defined metric.
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Growth Glossary
Essential terms and concepts for product teams building growth systems.
50 terms
A
Strategy
A/B Testing Framework
A/B Testing Framework is a structured methodology for planning, executing, and analyzing controlled experiments at scale across an organization.
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Metrics
Activation Rate
Activation Rate is the percentage of new users who complete a key action that signals they have experienced the product's core value.
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Methodology
AI Citation
AI Citation is a reference or attribution that an AI system includes in its response, linking back to a source website as evidence for its generated content.
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Methodology
AI Content Detection
AI Content Detection is the use of automated tools to identify whether text was generated by an AI system rather than written by a human author.
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Methodology
AI Overview Optimization
AI Overview Optimization is the practice of structuring content to appear as a cited source within Google's AI-generated overview summaries at the top of search results.
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Methodology
AI Search Engine
AI Search Engine is a search platform that uses large language models to generate synthesized answers from multiple sources rather than returning a list of links.
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Methodology
Answer Engine Optimization
Answer Engine Optimization is the practice of crafting content that directly and concisely answers specific user questions to win featured snippets and AI citations.
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Technical
Attribution Model
Attribution Model is a framework for assigning credit to marketing touchpoints that contribute to a conversion.
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B
Technical
Backlink Profile
Backlink Profile is the complete collection of inbound links pointing to a website from external domains, analyzed for quality, relevance, and diversity.
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Metrics
Bounce Rate
Bounce Rate is the percentage of visitors who leave a website after viewing only one page without taking any further action.
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Methodology
Brand Visibility Score
Brand Visibility Score is a composite metric measuring how frequently and prominently a brand appears across traditional search results, AI responses, and social platforms.
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C
Technical
Canonical URL
Canonical URL is the preferred version of a web page specified via a link element that tells search engines which URL to index when duplicate or similar content exists.
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Metrics
Churn Rate
Churn Rate is the percentage of customers who stop using your product during a given time period.
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Methodology
Citation Potential
Citation Potential is a predictive score estimating how likely a piece of content is to be referenced as a source by AI systems and authoritative publications.
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Metrics
Click-Through Rate
Click-Through Rate is the percentage of people who click on a link, ad, or search result after seeing it.
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Strategy
Competitive Analysis
Competitive Analysis is the systematic evaluation of competitors' strengths, weaknesses, strategies, and market positions to inform your own strategic decisions.
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Strategy
Content Marketing Funnel
Content Marketing Funnel is a framework that maps content types to each stage of the buyer journey, from awareness through consideration to decision.
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Metrics
Conversion Rate
Conversion Rate is the percentage of visitors or users who complete a desired action, such as signing up or purchasing.
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Technical
Core Web Vitals
Core Web Vitals is a set of three Google-defined metrics that measure real-world user experience for loading performance, interactivity, and visual stability.
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Metrics
Customer Acquisition Cost
Customer Acquisition Cost is the total cost of sales and marketing efforts required to acquire a single new customer.
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D
Metrics
Daily Active Users
Daily Active Users is the count of unique users who engage with a product within a single calendar day.
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Technical
Domain Authority
Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages, based on its backlink profile and overall trust signals.
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E
G
Methodology
Generative Engine Optimization
Generative Engine Optimization is the practice of optimizing content to be cited and surfaced by AI-powered search engines and large language model responses.
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Strategy
Growth Loop
Growth Loop is a self-reinforcing system where the output of one step feeds into the input of the next, creating compounding growth.
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H
L
Metrics
Lifetime Value
Lifetime Value is the total revenue a business can expect from a single customer account throughout the entire duration of their relationship.
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Strategy
Link Building Strategy
Link Building Strategy is a deliberate plan for acquiring backlinks from external websites to improve domain authority and search rankings.
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Methodology
LLM Content Optimization
LLM Content Optimization is the process of structuring and writing content specifically to be understood, preferred, and cited by large language models.
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Metrics
LTV:CAC Ratio
LTV:CAC Ratio is the ratio of customer lifetime value to customer acquisition cost, indicating unit economics health.
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M
Strategy
Market Positioning
Market Positioning is the strategic process of establishing a distinct and valued place for a product in the minds of target customers relative to competitors.
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Technical
Mobile-First Indexing
Mobile-First Indexing is Google's practice of using the mobile version of a page's content for indexing and ranking, rather than the desktop version.
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Metrics
Monthly Recurring Revenue
Monthly Recurring Revenue is the predictable total revenue generated by all active subscriptions in a single month, normalized to a monthly amount.
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N
Metrics
Net Promoter Score
Net Promoter Score is a customer loyalty metric calculated by subtracting the percentage of detractors from the percentage of promoters.
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Metrics
North Star Metric
North Star Metric is a single key metric that best captures the core value your product delivers to customers.
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P
Technical
Page Speed Optimization
Page Speed Optimization is the practice of improving how fast a web page loads and becomes interactive for users.
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Strategy
Product-Led Growth
Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, conversion, and expansion.
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R
Strategy
Referral Program
Referral Program is a structured system that incentivizes existing customers to recommend a product to new potential users.
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Metrics
Retention Curve
Retention Curve is a graph showing the percentage of users who continue using a product over time after their initial sign-up.
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Technical
Robots.txt
Robots.txt is a text file at a website's root that instructs search engine crawlers which pages or sections they are allowed or disallowed from accessing.
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S
Technical
Schema Markup
Schema Markup is a semantic vocabulary added to HTML that helps search engines understand the meaning and context of page content beyond plain text.
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Strategy
SEO Content Strategy
SEO Content Strategy is a systematic plan for creating and optimizing content to rank in search engines and drive qualified organic traffic.
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Strategy
Social Proof Strategy
Social Proof Strategy is the systematic use of testimonials, reviews, case studies, and usage data to build trust and influence purchase decisions.
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Technical
Structured Data
Structured Data is a standardized format (typically JSON-LD) for providing explicit information about a page's content to search engines.
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