GenGrowthMetrics
Activation Rate
Activation Rate is the percentage of new users who complete a key action that signals they have experienced the product's core value.
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Growth Glossary
Essential terms and concepts for product teams building growth systems.
13 terms
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Metrics
Churn Rate
Churn Rate is the percentage of customers who stop using your product during a given time period.
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Metrics
Click-Through Rate
Click-Through Rate is the percentage of people who click on a link, ad, or search result after seeing it.
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Metrics
Conversion Rate
Conversion Rate is the percentage of visitors or users who complete a desired action, such as signing up or purchasing.
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Metrics
Customer Acquisition Cost
Customer Acquisition Cost is the total cost of sales and marketing efforts required to acquire a single new customer.
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Metrics
Lifetime Value
Lifetime Value is the total revenue a business can expect from a single customer account throughout the entire duration of their relationship.
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Metrics
LTV:CAC Ratio
LTV:CAC Ratio is the ratio of customer lifetime value to customer acquisition cost, indicating unit economics health.
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Metrics
Net Promoter Score
Net Promoter Score is a customer loyalty metric calculated by subtracting the percentage of detractors from the percentage of promoters.
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Metrics
North Star Metric
North Star Metric is a single key metric that best captures the core value your product delivers to customers.
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