Growth Glossary -- GenGrowth

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The percentage of new users who complete a key action that signals they have experienced the product's core value.

The percentage of customers who stop using your product during a given time period.

The percentage of visitors or users who complete a desired action, such as signing up or purchasing.

The ratio of customer lifetime value to customer acquisition cost, indicating unit economics health.

A single key metric that best captures the core value your product delivers to customers.