Growth Glossary

Essential terms and concepts for product teams building growth systems.

13 terms

All Metrics Strategy Technical Methodology

A

Technical

Attribution Model

Attribution Model is a framework for assigning credit to marketing touchpoints that contribute to a conversion.

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B

Technical

Backlink Profile

Backlink Profile is the complete collection of inbound links pointing to a website from external domains, analyzed for quality, relevance, and diversity.

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C

Technical

Canonical URL

Canonical URL is the preferred version of a web page specified via a link element that tells search engines which URL to index when duplicate or similar content exists.

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Technical

Core Web Vitals

Core Web Vitals is a set of three Google-defined metrics that measure real-world user experience for loading performance, interactivity, and visual stability.

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D

Technical

Domain Authority

Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages, based on its backlink profile and overall trust signals.

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H

Technical

Hreflang Tag

Hreflang Tag is an HTML attribute that tells search engines which language and regional version of a page to serve to users in different locales.

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M

Technical

Mobile-First Indexing

Mobile-First Indexing is Google's practice of using the mobile version of a page's content for indexing and ranking, rather than the desktop version.

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P

Technical

Page Speed Optimization

Page Speed Optimization is the practice of improving how fast a web page loads and becomes interactive for users.

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R

Technical

Robots.txt

Robots.txt is a text file at a website's root that instructs search engine crawlers which pages or sections they are allowed or disallowed from accessing.

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S

Technical

Schema Markup

Schema Markup is a semantic vocabulary added to HTML that helps search engines understand the meaning and context of page content beyond plain text.

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Technical

Structured Data

Structured Data is a standardized format (typically JSON-LD) for providing explicit information about a page's content to search engines.

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U

Technical

UTM Parameters

UTM Parameters is a set of URL query parameters used to track the source, medium, and campaign of incoming traffic.

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X

Technical

XML Sitemap

XML Sitemap is a file that lists all important URLs on a website to help search engines discover and crawl content efficiently.

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