Schema Markup

Schema markup extends structured data by providing a rich vocabulary of types and properties from Schema.org. While structured data is the format (JSON-LD), schema markup is the vocabulary that describes entities like organizations, products, articles, events, FAQs, and hundreds of other concepts.

Implementing schema markup can unlock enhanced search features: knowledge panels, FAQ dropdowns, recipe cards, job postings, and product carousels. Each type has specific required and recommended properties that must be accurately populated.

GenGrowth selects and implements the most impactful schema types for each page automatically. For glossary pages, it applies DefinedTerm schema; for comparison pages, it uses Product schema with review markup. This targeted approach maximizes rich result eligibility across the entire content library.