Canonical URL
Canonical URL is the preferred version of a web page specified via a link element that tells search engines which URL to index when duplicate or similar content exists.
Canonical URLs solve the duplicate content problem. When the same content is accessible at multiple URLs (with or without www, HTTP vs HTTPS, with query parameters), the canonical tag tells search engines which version to treat as authoritative and include in their index.
Without canonical tags, search engines must guess which version to index, potentially splitting ranking signals across duplicates. This dilutes the page's authority and can result in lower rankings for all versions.
GenGrowth automatically sets canonical URLs for all generated content, handling edge cases like paginated content, filtered views, and locale-specific pages. The platform audits existing content for canonical tag issues and flags pages where missing or incorrect canonicals may be hurting search performance.
How GenGrowth Helps
See how GenGrowth helps -->Related Terms
Hreflang Tag is an HTML attribute that tells search engines which language and regional version of a page to serve to users in different locales.
Structured DataStructured Data is a standardized format (typically JSON-LD) for providing explicit information about a page's content to search engines.
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