Page Speed Optimization

Page speed optimization reduces the time between a user clicking a link and the page being fully usable. Key techniques include image compression, code minification, browser caching, lazy loading, CDN deployment, and critical CSS inlining.

Speed directly impacts both user experience and search rankings. Google has confirmed page speed as a ranking factor, and studies consistently show that each additional second of load time increases bounce rates by 20-30% and reduces conversions.

GenGrowth monitors page speed metrics for all content pages and provides prioritized optimization recommendations. The platform identifies the highest-impact improvements -- often a few large images or render-blocking scripts -- that deliver the most significant speed gains with minimal effort.