GenGrowth

Growth Glossary

Essential terms and concepts for product teams building growth systems.

3 terms

AllMetricsStrategyTechnicalMethodology

A

Strategy

A/B Testing

A controlled experiment comparing two variants to determine which performs better against a defined metric.

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G

Strategy

Growth Loop

A self-reinforcing system where the output of one step feeds into the input of the next, creating compounding growth.

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P

Strategy

Product-Led Growth

A go-to-market strategy where the product itself drives acquisition, conversion, and expansion.

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