GenGrowthGenGrowth

Growth Glossary

Essential terms and concepts for product teams building growth systems.

12 terms

AllMetricsStrategyTechnicalMethodology

A

Strategy

A/B Testing

A/B Testing is a controlled experiment comparing two variants to determine which performs better against a defined metric.

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Strategy

A/B Testing Framework

A/B Testing Framework is a structured methodology for planning, executing, and analyzing controlled experiments at scale across an organization.

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C

Strategy

Competitive Analysis

Competitive Analysis is the systematic evaluation of competitors' strengths, weaknesses, strategies, and market positions to inform your own strategic decisions.

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Strategy

Content Marketing Funnel

Content Marketing Funnel is a framework that maps content types to each stage of the buyer journey, from awareness through consideration to decision.

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G

Strategy

Growth Loop

Growth Loop is a self-reinforcing system where the output of one step feeds into the input of the next, creating compounding growth.

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L

Strategy

Link Building Strategy

Link Building Strategy is a deliberate plan for acquiring backlinks from external websites to improve domain authority and search rankings.

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M

Strategy

Market Positioning

Market Positioning is the strategic process of establishing a distinct and valued place for a product in the minds of target customers relative to competitors.

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P

Strategy

Product-Led Growth

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, conversion, and expansion.

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R

Strategy

Referral Program

Referral Program is a structured system that incentivizes existing customers to recommend a product to new potential users.

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S

Strategy

SEO Content Strategy

SEO Content Strategy is a systematic plan for creating and optimizing content to rank in search engines and drive qualified organic traffic.

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Strategy

Social Proof Strategy

Social Proof Strategy is the systematic use of testimonials, reviews, case studies, and usage data to build trust and influence purchase decisions.

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V

Strategy

Viral Coefficient

Viral Coefficient is the number of new users that each existing user generates on average through invitations or sharing.

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