Growth Loop

Growth loops replace the traditional funnel model with a circular system. Instead of a linear path from awareness to purchase, loops feed their output back as input -- each new user or action generates more users or actions.

Common examples include viral loops (users invite others), content loops (user-generated content attracts organic traffic), and paid loops (revenue funds more acquisition spend). The best growth teams identify and optimize their primary loop.

The power of loops comes from compounding. A funnel leaks at every stage. A loop, when tuned correctly, accelerates over time because each cycle produces more output than the previous one.