Click-Through Rate

Click-Through Rate (CTR) divides the number of clicks by the number of impressions. In search engine results, a high CTR means your title tag and meta description are compelling enough to win the click over competing results.

CTR varies significantly by position. The first organic result on Google typically earns a 25-35% CTR, while position ten drops to around 2%. Improving CTR at the same ranking position is one of the fastest ways to increase organic traffic without building new content.

GenGrowth monitors CTR across all indexed pages and flags opportunities where impressions are high but CTR is below expected benchmarks. Automated title and description suggestions help teams capture more clicks from existing search visibility.