SEO Scale-Up

Applicable Conditions

• Product has fewer than 500 monthly organic visitors
• Domain age is at least 6 months
• Team can publish at least 4 articles per month
• Target market uses search engines as a primary discovery channel

Steps

1. 1

   Audit and baseline

   Run a full technical SEO audit. Record crawl errors, Core Web Vitals scores, and existing keyword rankings as your baseline.

2. 2

   Keyword cluster map

   Group 100-200 target keywords into topic clusters. Identify one pillar page per cluster and supporting long-tail targets.

3. 3

   Content calendar setup

   Build a 90-day content calendar covering pillar pages and cluster articles. Assign owners and set publish cadence.

4. 4

   On-page optimization pass

   Optimize title tags, meta descriptions, H1-H3 hierarchy, and internal linking for all existing pages.

5. 5

   Publish and index

   Publish cluster articles weekly. Submit sitemaps and request indexing via Search Console after each publish.

6. 6

   Measure and iterate

   Review ranking movements monthly. Refresh underperforming articles and expand high-ranking clusters.

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