GENGROWTH · GEO
/tools/geo-brief · Output ContentBrief v1.1
GEO Brief Builder
What this does not do
Reuses successful answers from the selected owned run without resampling. Without a run, no observed coverage is invented. AI answers determine required topics only; numbers and product claims must come from non-null facts. GEO has no SERP length baseline, so length stays unavailable and the page decision remains undecidable.
Questions about this
- Where do the subtopics come from?
- An owned visibility run supplies the actual headings and list lead-ins from its successful answers. Their cross-sample counts exclude failed calls. Without a run, the brief contains only frozen requirements and facts, or your explicitly labelled manual question; it does not invent observations or buy a replacement sample.
- Can it write the numbers for me?
- No, and that is deliberate. Anything specific comes from the fact table you verified in your knowledge base. A dimension you have not verified is printed as not verified, with the reason. The model that assembles the brief is told it may never state a fact that is not in that table.
- Why is a sampled answer not a source of facts?
- Because it is another company's model, answering once, and it can be wrong. It is good evidence about what a page has to cover — that is what it is used for — and no evidence at all about what is true of your product.
- Does it write the page?
- The Brief does not write or publish the page. It hands the same versioned contract to the shared Content Draft tool, whose sentences are constrained by the non-null fact table. After you publish, the GEO draft links to the page citability check.
The rest of the chain
A brief is worth writing when you know which questions you are missing, and worth publishing when the page it becomes can actually be read.
- AI Visibility CheckWhich questions mention you, which cite you, and who the answers were built from.
- Page Citability CheckWhether an AI crawler can read the page you write, and whether an answer can be extracted from it.
- GEO Knowledge BaseThe frozen version a brief is written against: names, rivals, roles, verified facts.