GenGrowth

Growth Glossary

Essential terms and concepts for product teams building growth systems.

10 terms

AllMetricsStrategyTechnicalMethodology

A

Strategy

A/B Testing

A controlled experiment comparing two variants to determine which performs better against a defined metric.

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Metrics

Activation Rate

The percentage of new users who complete a key action that signals they have experienced the product's core value.

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Technical

Attribution Model

A framework for assigning credit to marketing touchpoints that contribute to a conversion.

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C

Metrics

Churn Rate

The percentage of customers who stop using your product during a given time period.

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Metrics

Conversion Rate

The percentage of visitors or users who complete a desired action, such as signing up or purchasing.

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G

Strategy

Growth Loop

A self-reinforcing system where the output of one step feeds into the input of the next, creating compounding growth.

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L

Metrics

LTV:CAC Ratio

The ratio of customer lifetime value to customer acquisition cost, indicating unit economics health.

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N

Metrics

North Star Metric

A single key metric that best captures the core value your product delivers to customers.

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P

Strategy

Product-Led Growth

A go-to-market strategy where the product itself drives acquisition, conversion, and expansion.

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U

Technical

UTM Parameters

URL query parameters used to track the source, medium, and campaign of incoming traffic.

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